The Long Tail

Wired 12.10: The Long Tail:

“Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching – a market response to inefficient distribution.”

And thus this article explains a new trend in consumer economics.

Essentially, the new digital marketplace enables such incredibly efficient distribution, that even marginally selling items can make money. Think of the limitations of a traditional jukebox that can hold a few hundred vinyl records. Only the most popular vinyl will be stocked, but a digital jukebox can hold hundreds of thousands if not millions of tunes, thereby creating a marketplace far more diverse than the billboard top 100.

The streaming music service “Rhapsody” delivers more tunes that are below the top 10,000, than it does of tunes that are IN the top 10,000. Think about that, read that sentence again.

“By overcoming the limitations of geography and scale, just as Rhapsody and Amazon have, Google and eBay have discovered new markets and expanded existing ones. This is the power of the Long Tail.”

Parenting article from Time

Good article/sidebar here I read while waiting on auto repair this morning. timely.

Title: How Can a Parent Help? , By: Levine, Mel, Time, 0040781X, 1/24/2005, Vol. 165, Issue 4
Database: Academic Search Premier
Section: Society
How Can a Parent Help? (article online here)

Mothers and fathers can do a lot to ensure a safe landing in early adulthood for their kids. Even if a job’s starting salary seems too meager to satisfy an emerging adult’s need for rapid gratification, the transition from school to work can be less of a setback if the start-up adult is ready for the move. Here are a few measures, drawn from my book Ready or Not, Here Life Comes, that parents can take to prevent what I call “work-life unreadiness”:

• HELP YOUR KIDS FIGURE OUT WHO THEY ARE. You can start this process when they are 11 or 12. Periodically review their emerging strengths and weaknesses with them and work together on any shortcomings, like difficulty in communicating well or collaborating. Also, identify the kinds of interests they keep coming back to, as these offer clues to the careers that will fit them best.

• TALK ABOUT THE FUTURE ON A REGULAR BASIS. Instead of obsessing about the need to be admitted to a good college (a grossly overrated priority), talk to them about life beyond the undergraduate years. Discuss the joys and downsides of your own career. Kids need a range of authentic role models–as opposed to members of their clique, rock idols and vaunted athletes. Have regular dinner-table discussions about people the family knows and how they got where they are. Encourage your kids to form some ideas about their own future. When asked what they want to do, they should be discouraged from saying “I have no idea.” They can change their minds 200 times, but having only a foggy view of the future does not bode well for it.

• BUILD YOUR KIDS’ WORK SKILLS. Teachers are responsible for teaching kids how to learn; mothers and fathers should be responsible for teaching them how to work. Assign responsibilities around the house and make sure homework deadlines are met. Encourage teenagers to take a part-time job. Kids need plenty of practice delaying gratification and deploying effective organizational skills, such as managing time and setting priorities.

• PLACE TIME LIMITS ON LEISURE ACTIVITIES. Playing video games encourages immediate gratification. And hours of watching TV shows with canned laughter only teaches kids to process information in a passive way. At the same time, listening through earphones to the same monotonous beats for long stretches encourages kids to stay inside their bubble instead of pursuing other endeavors. All these activities can stunt the growth of important communication and thinking skills and make it difficult for kids to develop the kind of sustained concentration they will need for most jobs.

• HELP KIDS DEVELOP COPING STRATEGIES. They should know how to deal with setbacks, stresses and feelings of inadequacy. They should also learn how to solve problems and resolve conflicts, ways to brainstorm and think critically. Discussions at home can help kids practice doing these things and help them apply these skills to everyday life situations.

• MAKE SURE THAT CHILDHOOD IS NOT AN IMPOSSIBLE ACT TO FOLLOW. Don’t overindulge kids with spectacular vacations, opulent material possessions and relentless tides of programmed activities after school and during the summers. Avoid creating hyperinflated egos living within protected spheres that will burst in the early stages of a career when supervisors won’t care how gorgeous your kids are or what “cool dudes” they’ve become or what great ballplayers they were in high school.

What about the son or daughter who is grown but seems to be floundering and wandering aimlessly through early adulthood? Parents still have a pivotal role to play, but now it is more delicate. It is essential for strong family ties and trust to prevail throughout this trying period. Parents have to be careful not to come across as disappointed in their child. They should exhibit strong interest and respect for whatever currently interests their fledgling adult (as naive or ill conceived as it may seem) while becoming a partner in exploring options for the future. Any career advice should be offered respectfully, and parents should never make it seem as if the young adult’s quandaries have easy answers. They should certainly offer room and board and occasional gifts or grants but not bankroll their start-up adult entirely. Most of all, these new adults must feel that they are respected and supported by a family that appreciates them.

Can you hear me now?

The NYT’s Thomas Friedman sounds an alarm that the U.S. is seriously lagging behind the developed world in providing widely available and reliable connectivity. He also makes the interesting point that U.S. politics has often been guided by the parties and candidates that sieze and command new technology.

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