The syllabic equivalent of a Members Only jacket

Visit Woot’s recent product description. Nice site, clever prose, and frequent bargains, but you’ve got to check it early in the morning. I haven’t bought anything yet, but I’m hooked on daily visits.

“This irritating orthographical tic is to 2006 what the “xx” ending was to 1986 or the “e” prefix was to 1996. Hey Altec, this lowercase pimping doesn’t make you look cool or hip or whatever; it makes you look pathetically square for draping an otherwise fine product in the syllabic equivalent of a Members Only jacket.

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